Empire Ninja — before we talk

People and keys

Question 1

Besides you, who needs to see this — and who covers when you're away?

Names and roles is plenty.

Question 3

How do parents reach the gym, and how do you reach them?

Email, phone, texts, Instagram messages, the website — whichever you actually use, and which one most enquiries come in on.

The numbers

Estimates are fine — say "roughly" and I'll treat it as rough.

Question 4

Birthday parties — how many enquiries in a typical month, and how many bookable slots go unfilled?

If you only answer one question, make it this one.

Enquiries per month

Unfilled slots per month

Question 5

Roughly how many athletes are enrolled right now — and is that up or down on last year?

Ballpark per program. The up-or-down matters more than the exact number.

Recreational

Competitive team

Homeschool

Typical camp week

Up or down on last year, roughly?

Question 6

Which classes are full, and which have space?

Question 7Optional

Roughly what does Empire keep on a $685 party, once staff, food and setup are paid?

A range is fine. Skip it if that's a question for the owners — I'll ask them.

Question 8

Which Zen Planner plan are you on, and who's your payment processor?

Plan name and any add-on modules. Both are on the most recent invoice or the billing screen — no need to hunt.

Question 9

What does Zen Planner already send on its own, without you doing anything?

Renewal reminders, payment receipts, class reminders, waiver nudges — whatever fires automatically. “Not sure” is a useful answer.

Your week

Just enough to arrive with sharper questions. The full walkthrough is Tuesday.

Question 10

Two or three things that repeat and get on your nerves — and which you'd hand over first.

Don't inventory it. Off the top of your head is exactly what I want.

Question 11

If you got ten hours a month back, what would you actually do with them?

"Go home earlier" is a real answer.

Question 12

This season, which matters most — more money in, fewer hours out of you, or happier families?

Rank them, or just name the first one.

The website

Question 13

What are the next dates that matter?

Membership periods, session starts, camps, competitions you're hosting — whatever's coming that the site needs to be ready for.

Question 14

Which of these do you most want the site to sell more of?

Rank them 1 to 5, with 1 first.

Birthday parties

Recreational classes

Competitive team

Camps and school's-out days

Open gym

Question 15

What's missing from the site, and what's on it that's wrong or out of date?

Anything you've wanted on there and never got to. If the camp dates are worth checking against the school calendar, say so — you'd know, I wouldn't.

Question 16

Where do the photos and video actually live, and has any family ever asked you not to post their child?

Your phone, Band, a shared drive — wherever the originals sit. And if anyone’s ever opted out, whether that’s written down anywhere. “No one’s ever asked” is a useful answer.

Social media

Question 17

Who posts now, and how long does it take?

Which platforms, roughly how often, and how long one post takes from picking the photo to hitting publish.

Question 18

If social media were working the way you'd want, what would you notice?

More party enquiries? More sign-ups? Or just looking alive to a parent who's already checking you out? Pick whichever is closest — there's no wrong answer here.

That's everything

Anything you skipped, we'll pick up on Tuesday.

Anything I should have asked and didn't?

Your name

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